Selection and Evaluation of Media for Behavioral Health Interventions Employing Critical Media Analysis.

TitleSelection and Evaluation of Media for Behavioral Health Interventions Employing Critical Media Analysis.
Publication TypePublication
Year of Publication2018
AuthorsWilson PA, Cherenack EM, Jadwin-Cakmak L, Harper GW
Corporate AuthorsAdolescent Medicine Trials Network for HIV/AIDS Interventions
JournalHealth Promot Pract
Volume19
Issue1
Pagination145-156
Date Published2018 01
ISSN1524-8399
KeywordsAdult, African Americans, Evaluation Studies as Topic, Focus Groups, Health Promotion, HIV Infections, Humans, Male, Mass Media, Program Development, Qualitative Research, Risk Reduction Behavior, Sexual and Gender Minorities, Sexual Behavior, Young Adult
Abstract

<p>Although a growing number of psychosocial health promotion interventions use the critical analysis of media to facilitate behavior change, no specific guidelines exist to assist researchers and practitioners in the selection and evaluation of culturally relevant media stimuli for intervention development. Mobilizing Our Voices for Empowerment is a critical consciousness-based health enhancement intervention for HIV-positive Black young gay/bisexual men that employs the critical analysis of popular media. In the process of developing and testing this intervention, feedback on media stimuli was collected from youth advisory board members (n = 8), focus group participants (n = 19), intervention participants (n = 40), and intervention facilitators (n = 6). A thematic analysis of qualitative data resulted in the identification of four key attributes of media stimuli and participants' responses to media stimuli that are important to consider when selecting and evaluating media stimuli for use in behavioral health interventions employing the critical analysis of media: comprehension, relevance, emotionality, and action. These four attributes are defined and presented as a framework for evaluating media, and adaptable tools are provided based on this framework to guide researchers and practitioners in the selection and evaluation of media for similar interventions.</p>

DOI10.1177/1524839917711384
Alternate JournalHealth Promot Pract
PubMed ID28627319
Grant ListU01 HD040533 / HD / NICHD NIH HHS / United States
U01 HD040474 / HD / NICHD NIH HHS / United States