Title | Selection and Evaluation of Media for Behavioral Health Interventions Employing Critical Media Analysis. |
Publication Type | Publication |
Year of Publication | 2018 |
Authors | Wilson PA, Cherenack EM, Jadwin-Cakmak L, Harper GW |
Corporate Authors | Adolescent Medicine Trials Network for HIV/AIDS Interventions |
Journal | Health Promot Pract |
Volume | 19 |
Issue | 1 |
Pagination | 145-156 |
Date Published | 2018 Jan |
ISSN | 1524-8399 |
Keywords | Adult, Black or African American, Evaluation Studies as Topic, Focus Groups, Health Promotion, HIV Infections, Humans, Male, Mass Media, Program Development, Qualitative Research, Risk Reduction Behavior, Sexual and Gender Minorities, Sexual Behavior, Young Adult |
Abstract | <p>Although a growing number of psychosocial health promotion interventions use the critical analysis of media to facilitate behavior change, no specific guidelines exist to assist researchers and practitioners in the selection and evaluation of culturally relevant media stimuli for intervention development. Mobilizing Our Voices for Empowerment is a critical consciousness-based health enhancement intervention for HIV-positive Black young gay/bisexual men that employs the critical analysis of popular media. In the process of developing and testing this intervention, feedback on media stimuli was collected from youth advisory board members (n = 8), focus group participants (n = 19), intervention participants (n = 40), and intervention facilitators (n = 6). A thematic analysis of qualitative data resulted in the identification of four key attributes of media stimuli and participants' responses to media stimuli that are important to consider when selecting and evaluating media stimuli for use in behavioral health interventions employing the critical analysis of media: comprehension, relevance, emotionality, and action. These four attributes are defined and presented as a framework for evaluating media, and adaptable tools are provided based on this framework to guide researchers and practitioners in the selection and evaluation of media for similar interventions.</p> |
DOI | 10.1177/1524839917711384 |
Alternate Journal | Health Promot Pract |
PubMed ID | 28627319 |
PubMed Central ID | PMC8431947 |
Grant List | U01 HD040474 / HD / NICHD NIH HHS / United States U01 HD040533 / HD / NICHD NIH HHS / United States |